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Google Doodle is graffiti toys of 500 million people   by Jake

A few days ago, Google released on the front page of the shape of an electric guitar LOGO, the Google users moment for global eyes gathering in here, and the mouse dial string on the guitar pop up music, this is Google Doodle. Doodle Chinese original intention is casually graffiti, you were in Google home page to see about various inventor, holiday theme is Google Doodle the designer “graffiti” to come out. It have no purpose, just make the user feel fun, also can’t bring to the company profits directly. Why Google in the past ten DuoNian to cost between human, material and financial resources to do a thing without profit thing?

A
The napkin, white board and pizza
Into the design of the
Current Google Doodle designer’s chief Michael Lopez (Michael Lopez) is science fiction fans, Google has launched the UFO Doodle and crop circles Doodle made out of his hands. These Doodle is to mark the science fiction writer, Herbert George Wells (H.G.) launched the signatures.

With designer personal temperament Doodle in creating a more casual, when Google in the United States within the company, Michael lopez with dozens of people Doodle team, they will be collected from all over the world Google idea, then the group discussion out various concepts.

Their discussion is optional sit together with a pencil, stylist, the idea of painting in the at hand of any place, napkin, walls, desktop and sofa, and then discuss ideas with Google whether the innovation of the style and taste. Google also encourage stylist to the office to go outside, go to work in time to the countryside sketch, outing, tried looking for inspiration.

“Creation process is completely free, usually only need $20 for a napkin, 4 piece of white board and a few box of pizza can let us get final concept.” Michael lopez said. Usually in get concept, stylist can use after one to two days to drawing, finally complete Doodle. But in some large festival, such as Christmas, Doodle would advance some day prepare, if some Doodle need more complex technology, using the time also will be a little longer. Whenever an interesting Doodle appeared in Google home page, users stay longer time, Google designers will get goose bumps, because they can feel how users like them.
Doodle production from the original pictures, way to use Java script written, but it has no fixed date and style.

At first, it is not a special project, launched by the users after like, just special someone to design, but Doodle now is not responsible for the designer of the special the piece, Doodle they just part of the job, they don’t draw Doodle, be design web pages and all kinds of Google products for visual design.

Google worked in China have a stylist says: “Doodle is Google brand is an important part of it more fun, creative, and very popular, Google enterprise culture also is such, hope more relaxed. Google Doodle is interesting enterprise culture of a expression.”

B
Only kai-fu lee to wear a suit
Each summer one day, the United States Google company headquarters always center on the outside of the 200 goats, they are Google company from a sheep farm weeding, because borrowed for Google didn’t want to use weeding machines, borrow the sheep in the pollution of noise weeding and land for fertilizer.

Google in China within the company, only served Google global vice President and the President of the China li kaifu in a dark suit and tie, appear with other employees are not the same.

In the other world Google company, employees wear casual, some people dressed in word procrastinates will come to work. The office has playroom, massage chair, everywhere placed at the sofa and soft mat, the corner and a tent, and as long as people are willing to take a bath crock, to the office, the side bubble bath and work also won’t someone interference.

Employees don’t want to stay at the office, you can go to the swimming pool in the company, engineers can choose any place in writing code. In the world any a Google company’s office, staff within 100 feet can in the micro kitchen with food, Google employees get for 24 hours free snacks and catering, in summer, will also prepare for employees BBQ. According to Google own statistical data, it is only the Google employees in the San Francisco bay area in 2007, the consumption of 5500 pounds handmade chocolate.

Google in staff body, in addition to the cost of the incredible perfect welfare system, the company for each employee to provide free meals, the medical and laundry service. Google has in the prospectus for employees said: “we brought many employees not common welfare, including free lunch, doctors and dishwasher. We will seriously consider this kind of welfare for the benefits of the company for a long time. We will increase welfare. Estimates rather than cuts in welfare. We believe that these tiny investment is the respect for the benefits, this can save people’s time and improve their health and improve the production efficiency.”

C
Do wrong can also make money
In Google company only values, “no evil” is the most famous one. “No evil” in the technical reflect is: Google as a search engine giant, the use of the search technology is using Pagerank, that is, through the network links to determine the relationship between a page rank. Google from A page to B links page for A page to explain to vote. B page The importance of using Pagerank is for the web, by voting much and evaluation to determine the web vote goal level, links the more, the popular web site will in search results on the former. In addition to punish cheaters, Google never interfere with the sort of the search results.

In Google page on the advertisement would have obvious yellow complexion, clearly marked as “sponsored links”. This and baidu used the “competitive rankings different modes,” in baidu’s search results, search results by the most, is the highest in the advertising expenses.

Google also refused to play any of the casing in Google’s advertising, user experience they said: “(pop-up ads) because it will deter visitors from reading the content of the need, we never through manipulation rankings will our partner on the top of search results of the position, and nobody can buy to higher using PageRank.”

To speed up the natural flow of information is one of the aims of Google, the Internet technology to comment HuoJu had evaluation: “from the steam age to now, every movement speed to the way humans have caused a huge change, in the era of steam and machinery, to speed up the movement of goods and is, to speed up the information age is the flow of information. Google, continue to speed up this information is flowing velocity, let people need something on the faster in front of him.”

D
Doodle might make mistakes
Every Doodle, within a day to launch will be 500 million users see. Once the error, and the whole world of user will tell Google: you are wrong. A Google release in honor of DNA double helix found 50 anniversary of the Doodle, immediately have users write E-mail to Google in the place of the company, drawing the double helix, will the direction of the spiral painting. Then in design and production of professional and strong will Doodle carefully. On March 14,, the production of PI, they deliberately please Doodle of Princeton, doctors check the mathematical formula, in case of error again.
Not only in some professional mistakes, Doodle return make miss South Korea national flag. August 15,, is South Korea from Japanese colonial rule out in the days of from. In 2010, Google has also launched the Doodle, released in related design but rejected by South Korea after the complaint, because the designer will be South Korea national flag draw the wrong.

In addition to draw the wrong flag, Doodle will also make wrong date. Every year of 25 February, is National Day of Kuwait. In last year’s January 26, Google loosed the Kuwait National Day of Doodle, immediately be Kuwait, Google complaints about the company also immediately will Doodle, and in a change after month designed a new National Day Doodle to Kuwaiti apologized.

In the last year, Google Indian Independence Day had more unusual mistake, in this fund Doodle just, click on it online to enter the relevant search, the key word for: India Indpendence/Google search engine show, you find is: India and on July? Even Google search engine all know: designers will be the spelling words wrong. India users complain that not only, Google employees soon to admit a mistake and make fixed.

In addition to error, Doodle and a last-ditch intervention, every year on April 23,, the day the children’s day is Turkey Google in Turkey Google page introduce a Doodle with pictures two children are playing on the slide, which stood in the top of the slide right hand side Turkey held little flags. After seven days, April 30 is children’s day in Mexico, Google in Mexico Google page launched the same paragraph Doodle, different just Turkish national flag disappeared, and the kid to still held aloft by the national flag-empty.
E
Google why
So deeply?
The TV show became popular in the world “big bang” life of male leading role x ear is a standard Geek, he did not comply with no Geek temperament. What is a Geek temperament? That is all sorts of means of science and technology, advanced end equipment, to the purpose of the fun. In the play, thank the ear and his friends use a technology from the United States, can control a somebody else of South Korea bulb switch. Let other people’s house of light bulb opening and closing, they, on the other side is exciting. The play someone don’t understand ground to ask: why do you want to do this? Thanks to the ear for a while, and said, “because we can do it.”

This is pure Geek temperament–because we can do this, all sorts of technology into life, only to fun for the purpose. In the context of our usual, “play” in children, is normal; In the adult, seem to not quite normal. Adults with fun, simple for the purpose in time, energy and money, in the stranger looks to be a plaything weary in well doing the tendency.

Is what we are familiar with, many Japanese enterprise employees daily suits and go to work, work conscientiously. The daily work, the wife of the bow before when head against the ground, then said: “hi, please come on work, hard…….” But Google does not seem to ignore the rules in the Google employees within the company, can invest time and energy in fun for the purpose of project. Google Doodle is one of them. When you use baidu search Google, Google home page in the LOGO change a all kinds of things, on different days have different theme that is Doodle.

About the Author

I’m Jake , which offers quality products such as diesel engine diagnostics Manufacturer, China heavy duty scan tools, and many more. Know more , please visit automotive scan tools .
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